How to Choose the Best Packaging for Your Product
Never underestimate the power of packaging. It’s the protective casing that keeps your products looking and tasting their best but is also the powerful tool that makes your brand stand out on the shelf. Choosing the right materials and design is essential for success – after all, first impressions are more important than ever.
When it comes to picking your product packaging, here are the key factors to consider:
The most important thing is that your bags or pouches meet the requirements of your product. For example, bags for roasted coffee beans will need a de-gassing valve so that carbon dioxide can be released without the beans being exposed to oxygen. If your product is prone to a certain type of decomposition, make sure that the packaging you sell it in is designed to prevent or delay that as much as possible.
Of course, the packaging will need to address certain business requirements, such as enabling you to meet your target price/profit margins and sticking to a fixed production and shipping schedule. Carefully consider how your choice of material or print design might affect these aspects of your product planning. If you’re in need of stock bags quickly, we can fulfil UK orders for popular products with next day delivery – please get in touch to discuss your needs.
Materials and branding
Not only will your materials affect the freshness of your product, they will feed into your brand persona. One of your first decisions will be whether you would prefer to use plain, stock bags and customise them with separate labels or tags, or to use a dynamic, custom-printed design for a professional, high-end finish.
For example, pitching your product as organic or hand-made won’t look right on a plastic pouch, emblazoned with glossy images. Whether you opt for a natural kraft or a luxurious finish with pre-printed branding, consider whether the packaging design echoes the same message as the rest of your brand.
How long is your supply chain? Where will you be filling your bags and where will you be selling them? If your packaging isn’t strong enough to protect biscuits from crumbling and olives from bruising, you’re not going to have very many happy customers. It typically costs a company more to replace damaged goods than to simply pay for a better-quality packet in the first place, which is something to consider if you can’t control the shipping conditions.
Buying bags of a certain size might work out to be more cost-effective, but don’t lose sight of how your customer will consume your produce. If your pouch is only big enough for a single serving of pasta when your customer wants to buy a kilogram then you’ve gone wrong somewhere.
Product packaging design is only good when it aligns with your product, your retailers and your consumers, so think carefully about the features you want it to include. Will your customers want to reseal the bag once they’ve had a serving, or will this compromise your product quality? Is it important that your pouch or bag can stand up by itself? There are endless combinations of packaging features but it may be that only a few will appropriately protect your product, appeal to your customers and make your brand stand out on the shelf.
Why choose flexible packaging?
Having been designed to protect loose tea and coffee, non-rigid bags and pouches are ideal for packaging a wide variety of edible products. Their versatility means that just about anything can be stored inside, while innovative seals, valves and closures maintains its freshness. Compared to bulky boxes or rigid plastic cases, transportation and storage is much more convenient and their production is much more efficient.
If you would like any more information about our flexible bags and pouches, or if you need assistance in choosing the best packaging for your product, please get in touch.